By Hasmanira Lokman, MII e-Learning

To say social media is thriving is an understatement. Different consumption habits or forms of communication and social media platforms such as Whatsapp, Facebook, Instagram, etc. are continuously coming up with new and innovative features to make the platform even more attractive than it already is. These changes not only help users engage in different ways online but also give marketers a chance to attract their audiences through various tools and tactics. It is thus essential for marketers to not only stay updated but also stay ahead of the game.