Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer
If learning about the pillars of punctuation and grammar doesn’t excite you, let Benjamin Dreyer change your mind. As the copy chief of Random House, Dreyer has invaluable insider knowledge on how to become a better writer, and he shares his enthusiasm about everything from how to use split infinitives to the value of the semicolon. Here, he analyzes the English language without dipping into the drab technicalities, crafting a pleasing read for anyone who has an appreciation for the written word.
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius – of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
Thinking, Fast and Slow by Daniel Kahneman
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation–each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals by Zvi Band
A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage.
Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals–using the CAPITAL strategy of relationship-building techniques.
