Source: LIAM, 31 March 2021
The insurance and Takaful industry developed a consumer education website called MyCoverage, to raise the awareness on the importance of insurance and takaful protection. The website is aimed to assist consumers to find out more about insurance and Takaful products at a click of a button and guiding them to make informed decisions to meet their protection needs.
It is a handy guide with practical information on finding the right insurance coverage to suit one’s needs, including an insurance calculator, and answers to frequently asked (FAQs) related to insurance and Takaful. Available in two languages, English and Bahasa Malaysia, MyCoverage is also equipped with a service guide for consumers to be aware and anticipate the level of service of an intermediary/agent when purchasing insurance or Takaful plans for themselves and their loved ones.
One of the main features of the MyCoverage website is the Perlindungan Tenang – Mampu & Mudah initiative which was launched in 2017 to meet the needs of the underserved segments, particularly the bottom 40% of household (B40).
The development of MyCoverage is in line with the industry’s agenda in fulfilling the aspirations of the nation by narrowing the protection gap and increasing the penetration rate in the country.