In March this year, LIAM launched a vector video titled, “A Tale of Two Brothers” or “Kisah Dua Saudara” in English and Bahasa Malaysia as part of the industry’s communication exercise to promote the importance of Nomination to policyholders as well as the general public.
The video features two brothers who have lost their parents and how they get on with life after the demise of their parents.
A press release was also issued to reach out to policyholders or nominees and the public to encourage them to update their records. This was in order to help insurance companies speed up the payments of potential death benefits to enable more Malaysians to enjoy the benefits of insurance coverage. Communication letters addressed to policyholders or nominees advising them to contact their respective insurers to update them with their latest information were also issued out.
The “A Tale of Two Brothers” video was boosted on social media along with a set of infographics to educate viewers on nomination, the advantages and what they need to know about life insurance nomination. The video reached over 1.64 million people, with 2 million views and over 8 million impressions on social media.
The video was also shared with member companies, Bank Negara Malaysia (BNM) and Financial Education Network to reach out to more audience.