Source: HLA, 7 August 2020

Hong Leong Assurance (HLA) made an entry into the new financial year with a bang by bagging the coveted Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance’s Insurance Asia Awards 2020. HLA is the first and only local life insurance company in Malaysia to retain the award for five consecutive times since 2016.
The Insurance Asia Awards 2020 is  an initiative to honour leading insurance companies in Asia that embark on exceptional and innovative initiatives to engage with their customers, while successfully navigating their way around business and industry challenges.

“We truly feel honoured to be recognised as the Domestic Life Insurer of the Year for 2020,” said Loh Guat Lan, Group Managing Director and Chief Executive Officer of HLA. “This award reinforces HLA’s position as the top domestic life insurer in Malaysia, as we continue to offer innovative financial solutions to meet the varied needs of the market. It is testament to HLA’s outstanding achievements over the years as a trendsetter in delivering excellent service to our customers. This award is a collective effort, and I would like to thank all our agency force, bank partners and staff for their unwavering support. I would also like to express my gratitude to all our esteemed customers for choosing and trusting us as your preferred life insurer.

I dedicate this award to all of them!” she added. This award adds to the numerous accolades HLA has received over the years, namely the Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards in 2016-2019; the Best Life Insurance Company – Malaysia by International Finance Insurance Awards 2017-2019 and the World Finance Global Insurance Awards 2017 respectively; and The Most Valuable Brand Award by The Brand Laureate Best Brands Awards 2016-2017.