//AIA Launches Two New Innovative Plans to Elevate Health Protection in Malaysia

AIA Launches Two New Innovative Plans to Elevate Health Protection in Malaysia

Source: AIA, 18 August 2020

AIA Malaysia today announced two new, ground-breaking comprehensive health and medical plans as part of the leading insurer and takaful provider’s conscious, health-first approach to expand its portfolio of health solutions.
A-Life Beyond Critical Care is AIA’s pioneer critical illness plan that provides coverage for a total of 180 conditions with end-to-end critical illness protection. A-Plus Total Health, on the other hand, is a takaful health plan that acts as a one-stop health solution for the entire family, enabling the customer to include up to six family members under a single plan.
Both plans support customers’ health in every way – from prevention and early detection through AIA Vitality and health screenings, all the way through treatment and recovery ensuring that they will always have access to quality care.

Speaking to the media at the launch today, Ben Ng, Chief Executive Officer of AIA Bhd. said: “With uncertainties surrounding the ongoing pandemic and the rising numbers of health issues and critical illnesses faced by Malaysians, it is now more important than ever for us to prioritise all aspects of our health. The launch of A-Life Beyond Critical Care and A-Plus Total Health is a continuation of our efforts in AIA to ensure that fellow Malaysians have access to solutions that will deliver on these three fundamentals in their health journey – Prevention, Protection, and Support.
“These new additions to our Total Health Solution portfolio have been developed with an in-depth understanding of what customers need and want in their health and medical coverage. We are thrilled to be able to provide solutions that answer those needs and wants, whilst continuing to stay true to AIA’s purpose of enabling Healthier, Longer, Better Lives,” he added.
The state of health among Malaysians has been on a decline over the past few years, with a specific increase in critical illnesses. As reported in the Malaysia National Cancer Registry1, new cancer cases recorded from 2012 to 2016 has gone up to 115,238 compared to 103,507 between 2007 and 2011. Heart attacks remain our country’s leading cause of death for the 14th year2. What continues to be worrying is the fact that 1.7 million people in Malaysia live with three major risk factors for cardiovascular disease: diabetes, hypertension, and high blood pressure3.

However, a noticeably heightened awareness on the importance of health amongst Malaysians has begun to emerge following the COVID-19 pandemic. A recent poll conducted by AIA during the Movement Control Order (MCO) revealed that more Malaysians have shown interest in improving their health. 45% of them are working out more and 43% have been eating healthier since the start of the MCO. In line with this, AIA saw a need to broaden their health offerings with two plans that not only protect Malaysians in times of illness, but to also further empower them to take steps to live healthier lives.
A-Life Beyond Critical Care goes beyond the average critical illness product by addressing the protection needs of customers throughout all stages of their journey in coping with a serious illness. Unlike other critical illness plans in the market, it provides a 100% lump-sum payment at all stages of diagnosis – including both early and intermediate discoveries. The plan, which recognises the importance of prevention and early detection of an illness as the key to treatment and recovery – also rewards customers for staying healthy through various innovative benefits such as a yearly cash bonus of up to 20% of annual premium. Additionally, customers who do not make a claim will get up to 150% of their total premiums back when the policy matures.

A-Plus Total Health was designed for customers who prefer Takaful solutions and are looking for an all-round flexible health plan that provides access to quality care. The plan comes with features and benefits that help customers understand and manage their health, illness and recovery, giving them end-to-end protection and support. AIA’s unique Health Wallet feature is also built into this plan to reward customers who stay healthy. A-Plus Total Health is offered through AIA PUBLIC Takaful Bhd.’s Family Takaful plan – A-Life Ikhtiar, which is available for individuals aged between 14 days old and 70 years old.
During the launch event, AIA also revealed that it is offering a three-month free membership with AIA Vitality, its unique behavioural change programme that puts individuals in control of their health, life and wellbeing. This special offer is available to all existing or new customers who purchase any new life insurance policy or participate in any takaful plan from 5 August to 30 September 2020.

“We are excited to extend the AIA Vitality programme to more Malaysians through this offer, giving them an opportunity to experience the benefits of this programme and how it can help empower them to make positive, healthier choices every day. We strongly believe that AIA Vitality’s proven results will help mobilise a physically and mentally healthier Malaysia. Together with our ambassador, Datuk Nicol David, we look forward to helping and motivating many more people on their journey towards achieving a better health and better quality of life,” said Ben.

[1] Source: The Malaysia National Cancer Registry by National Cancer Institute
[2] Source: Heart attack leading cause of death by The Star, 31 October 2019
[3] Source: National Health and Morbidity Survey 2019