//20 Social Media Facts That Could Boost Your Marketing Strategy

20 Social Media Facts That Could Boost Your Marketing Strategy



  1. For context, as of May 2019, total worldwide population is 7.7 billion, the internet has 4.4 billion users and there are 3.499 billion active social media users.
  2. The average internet user has 7.6 social media accounts.
  3. The average daily time spent on social is 142 minutes a day.
  4. Social media users grew by 202 million between April 2018 and April 2019.
  5. There is a new social media user every 6.4 seconds.



  1. LinkedIn has 500 million members
  2. 106 million of those access the site on a monthly basis
  3. More than 1 million members have published content on LinkedIn
  4. Over 3 million companies have created LinkedIn accounts



  1. Facebook Messenger and Whatsapp handle 60 billion messages a day.
  2. India has over 30 million more Facebook users compared to the United States. Indonesia and Brazil are in tight competition for a distant third place.
  3. 8 billion videos are viewed daily on Facebook.



  1. The highest number of followers on Instagram is… Instagram itself! With over 233 million followers.
  2. Instagram stories are 2 times more popular than Snapchat.
  3. There are 800 million Monthly Active Users on Instagram and 90 percent of Instagram users are younger than 35.
  4. Over 95 million photos are uploaded each day. More than 40 billion photos have been shared so far.
  5. There are 4.2 billion Instagram Likes per day.



  1. YouTube is the second largest search engine, taking second to Google with 3 billion searches a month.
  2. The average YouTube session is 40 minutes.
  3. YouTube claims ownership of more than half of the time people spend watching video. This includes the entire internet and television.